Blockchain Media Analysis Reveals Positive Sentiments Dominance
Digital marketing and consulting company BD Center Digital has revealed the insights from analyzing 223,000 headlines that appeared in the leading blockchain media between 2013 and 2019.
Unlike general media, where negativity and fear sentiments continue to dominate, most crypto currency related news has been containing a positive, trusting element for the whole period from 2013 to 2019, with a short exception, during the 2019 Bitcoin price drop event, reported analysts.
While at the beginning headlines mood fluctuated, crypto news sentiment has stabilized in 2017. According to the researchers, it might be interpreted as a sign of market maturity:
“As any emerging industry, cryptocurrencies gave rise to exaggerated expectations – and inevitable disappointment. With time, as the media wrote more and more, the new industry became more familiar and the illusions surrounding crypto finally began to dissipate”
Bitcoin has remained the leader by the number of mentions in the media by a large margin from 2013 to 2019. Other 5 most frequent words that has been dominated the headlines include crypto, blockchain, price, cryptocurrency.
The only one other cryptocurrency that made it to TOP 10 most frequent words in blockchain media is Ethereum, while Ripple, XRP made it to TOP 20. The only cryptocurrency exchange that made it to TOP20 is Binance, a clear news maker among exchanges.
The news count has been growing annually, alongside with headlines average and maximum length. Headlines average length has grown more than 20% from 57 to 70 signs, while maximum length has grown over 50% from 133 to 201 signs, shared analysts, attributing the trend to the media attempt to produce more informative headlines:
“One of the reasons why the media prefers longer headlines could be to help the reader choose by making titles more informative. We should point out that search engines combat clickbait by penalizing pages with a high bounce rate. And one of the ways to prevent visitors from bouncing is to use clear and informative titles that deceive or confuse the reader”